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Ask most clubs and club professionals what they want their course guide to do, and they would probably talk about making a good margin. But buying inexpensive course guides and selling them at a modest price is to miss both a major revenue and marketing opportunity.
Better design, better technology, higher perceived value
Today's golfers are modern consumers that demand much higher standards of design and quality. New design software and photographic technology has improved course guides dramatically, and higher quality means higher perceived value - and much bigger margins for you.
A vital marketing tool for the club's image
Higher quality guides not only attract advertisers willing to pay substantially more for the space, but they do far more for the club's image. The extra pages can be a very effective brochure for new members and society organisers. For casual visitors, a quality course guide becomes a souvenir of their experience.
The higher the quality of the guide, the higher their perceived value - the greater your margins.
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Eagle Eye Aerial Style |
Ferndown Style |
3D Styles |
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Overhead Style |
Planette Style |
2D Styles |
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E-Planner Style |
Formats |
Spare Pages
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Collateral |
The Course Guide forms a vital part of your collateral branding.
Turn this and other essential items into powerful marketing tools. |
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